Talking Strategy: Mobile & Web

Mobile Phones

Jessica Colaco is here talking to us about having a mobile strategy. She runs the Mobile Bootcamps here at Strathmore University every year, she's a TED Fellow and a part of the Ushahidi dev community. Jessica's here to talk about communicating and strategies around that for groups and organizations that haven't really thought that far ahead yet. One of the most common touch points is the mobile phone, especially here in Kenya.

"Whenever someone receives an SMS, they check it immediately, no matter what they're doing".

She's giving us a crash course in basic ways to reach out, covering SMS, voice or visual interface.

Web

Joshua Wanyama is here to talk about internet strategy. He's the founder of Pamoja Media, is also a TED Fellow and is working on the WildlifeDirect implementation of Ushahidi called Wildlife Trackers.

"It doesn't matter how nice your website is if no one comes to it. Your job is to also figure out how to make this happen."

Joshua is discussing the need for having a strategy beyond just putting up a site. The need to have people be the top search result for certain keywords, and to be in the right place to get mindshare by running ads online. Even when they get there, how are you going to add enough value for them to do something while there, tell others about it or to come back in the future?