We’re trying to measure the homepage of Haiti.Ushahidi.com – to do this we needed to understand better how people use the site, so we applied a heatmap to see what people actually do on the page.
The Haiti Ushahidi site - a heatmap
There are a number of takeaways from the heatmap. Right off the bat we had a couple, though we’ll likely have a lot more when we have a few minutes to actually study it:
- It further solidifies our drive to get a “fullscreen” feature up and running, most of the action is on the map and we can do a lot to give it more prominence.
- We used the stats to make the decision to take off the “Share This” button, which gave us room to add “Total Reports: xxx
- People seem to like hitting the “Play” button to see the action take place over time. We’ll need to refine that feature so that it plays a lot smoother.
What do you see here that we should be aware of? How would you adjust the site?
3 Responses
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Actionable data should be key to any drive to improve along with status of responses. Open and closed incidents. Maybe I am missing it but don’t get the value of the heat map for improving actionable data.
@Wayne – you’re completely right about actionable data being the most important element. What we’re doing with the heatmap is try to figure out what’s usable/unusable about the site. How can we make finding open incidents easier for the orgs on the ground? How are people using the site so that we know where to put the different navigation elements? That sort of thing.
We have a lot more data that is a part of this process, this is only one heatmap that informs some decisions. Our analytics and other statistical tools will also help us create a better user interface for the next go round. Iterative process here.
Do you have any ideas on how we can make things better?
Continuing the Discussion