Global Animal Welfare – The Beginning

[Guest post by Brad Anthony, Founder and CEO of Global Animal Welfare]

When I began building I had a search image of what I needed to help the world help protect animals and our environment. Fast, accessible solutions that everyone could use, regardless of their location and technological circumstances. I spent months researching and then destiny intervened. The day I stumbled across Ushahidi, I knew I was home.

Fast forward a year later and my organization is ready to publicly launch our first of many global endangered species protection campaigns; healthy local food sourcing resources and even a companion animal emergency lost and found alerts service. Our public facing deployment will be a central component of a new worldwide hub for the Global Rhino Protection Coalition, where we will aggregate, curate and provide game changing tools to concerned citizens and rhino conservation groups and where we will, in perpetuity, coordinate a synchronized protection campaign on a scale never before attempted by any one organization. I am an over achiever by nature; but I may have found my match in this brilliant software platform that I can grow into while adding dozens of innovative campaigns through it.


There are thousands upon thousands of animal and environmental protection groups around the world which together make up one of the largest disparate lobby groups in the history of mankind. If only they talked to each other our ethical and environmental stories would be much different that they are today. It is my dream to connect them all ? to end the threats to our endangered species and ecosystems and change the rules of engagement for the sake of all animals in our society.

Last year I began an adventure in the building of my non-profit group. This year I’m going mobile to take Ushahidi on my travels and create innovative new public engagement opportunities for diverse animal, ecology and conservation groups worldwide.

I’m a biologist. Author. Photographer. Black Belt. And now committed Ushahidi social benefit philanthropist. I hope you’ll join me on this wild adventure for the common good.

Rhino sleeping

(Blind Rhino, David Sheldrick Wildlife Trust (Nairobi, Kenya). Photo by Heather Leson)

[Ed. Note: Brad and his team have been active in our community for a year. It is amazing to watch the progression from idea to deployment to full project plan. We are constantly humbled by their efforts to affect change in the world. Thank you.]

One Response to “Global Animal Welfare – The Beginning”

  1. Steven Earl Salmony

    If we agree to “think globally” about climate destabillization and at least one of its consensually validated principal agencies, it becomes evident that riveting attention on more and more seemingly perpetual GROWTH could be a grave mistake because we are denying how economic and population growth in the communities in which we live cannot continue as it has until now. Each village’s resources are being dissipated, each town’s environment degraded and every city’s fitness as place for our children to inhabit is being threatened. To proclaim something like, ‘the meat of any community plan for the future is, of course, growth’ fails to acknowledge that many villages, towns and cities are already ‘built out’, and also ‘filled in’ with people and pollutants. If the quality of life we enjoy now is to be maintained for the children, then limits on economic and population growth will have to be set. By so doing, we choose to “act locally” and sustainably.

    More economic and population growth are soon to become no longer sustainable in many too many places on the surface of Earth because biological constraints and physical limitations are immutably imposed upon ever increasing human consumption, production and population activities of people in many communities where most of us reside. Inasmuch as the Earth is finite with frangible environs, there comes a point at which GROWTH is unsustainable. There is much work to done locally. But that effort cannot reasonably begin without sensibly limiting economic and population growth.

    Problems worldwide that are derived from conspicuous overconsumption and rapacious plundering of limited resources, rampant overproduction of unnecessary stuff, and rapid human overpopulation of the Earth can be solved by human thought, judgment and action. After all, the things we have done can be undone. Think of it as ‘the great unwinding of human folly’. Like deconstructing the Tower of Babel. Any species that gives itself the moniker, Homo sapiens sapiens, can do that much, can it not?

    “We face a wide-open opportunity to break with the old ways of doing the town’s business…..” That is a true statement. But the necessary “break with the old ways” of continous economic and population growth is not what is occurring. There is a call for a break with the old ways, but the required changes in behavior are not what is being proposed as we plan for the future. What is being proposed and continues to occur is more of the same, old business-as-usual overconsumption, overproduction and overpopulation activities, the very activities that appear to be growing unsustainbly. More business-as-usual could soon become patently unsustainable, both locally and globally. A finite planet with the size, composition and environs of the Earth and a community with the boundaries, limited resources and wondrous climate of villages, towns and cities where we live may not be able to sustain much longer the economic and population growth that is occurring on our watch. Perhaps necessary changes away from UNSUSTAINABLE GROWTH and toward sustainable lifestyles and right-sized corporate enterprises are in the offing.

    Think globally while there is still time and act locally before it is too late for human action to make any difference in the clear and presently dangerous course of unfolding human-induced ecological events, both in our planetary home and in our villages, towns and cities. If we choose to review the perspective of a ‘marketwatcher’ who can see what is actually before our eyes, perhaps all of us can get a little more reality-oriented to the world we inhabit and a less deceived by an attractive, flawed ideology that is highly touted and widely shared but evidently illusory and patently unsustainable.

    This situation is no longer deniable. During my lifetime, many have understood the Global Predicament we are having to confront now, but only a few ‘voices in the wilderness’ were willing to speak out loudly and clearly about what everyone can see. It is not a pretty sight. The human community has precipitated a planetary emergency that only humankind is capable of undoing. The present ‘Unsustainable Path’ has to be abandoned in favor of a “road less travelled by”. It is late; there is no time left to waste. Perhaps now we will gather our remarkably abundant, distinctly human resources and respond ably to the daunting, human-induced, global challenges before us, the ones that threaten life as we know it and the integrity of Earth as a fit place for human habitation. Many voices, many more voices are needed for making necessary changes.